Is your novel literary? Shame on you

image116So you took the leap.  You stood on the edge of the precipice and decided to write a novel.

It was going to be marvellous.  It was going to be a million-dollar idea.  You had decided to turn your back on the publishing houses and throw yourself into the world of indie publishing.  You were going to do this thing.  You got this….

But then something went wrong.  Blame that dodgy literature degree, that Creative Writing course, blame your mother if you have to.  Thing is, the more you write the novel, the more you realise that you have committed the cardinal sin of Indie Publishing.  You have written that most odd of all oddities – the wild and genreless, the …. literary novel.

Horror of horrors and shame on you.

The folly of Writing a literary novel

Did you not pay attention to all those podcasts?  Did you deign to completely ignore all the advice of those generous kindle bestsellers who warned you that the only way to make tuppence on Kindle was to throw your lot in with the scifi/ dystopian/ thriller/ romance crew?  What gave you the right to think that you could waste your time with something that NOBODY will ever even find on Amazon, let alone tell their friends about it?

Well all I can say is that you knew the facts and you went and did it anyway.

Accept the consequences.  Even if your novel will blow Hemingway out of the water, you, my friend, have chosen a near impossible task.  You will flounder around searching for your ‘readers’.  Perhaps you might strike lucky on Goodreads.  If your heroine is plucky fifteen year old girl then you might get some traction in the YA market.  That’s if you can drag them away from their fan-fiction and snap-chatting.

I wish you luck my intrepid friend.  Many have tried and many have been very, very disappointed.  But I admire your courage, your brave willingness to give it your best shot.

Why we should admire self-publishers of literary fiction

You are one of those brave pioneers who has ‘written from the heart’.  You are the writer who turned their back on the well-trodden genre path and is willing to forge their way through the wilderness.  You are a leader, a revolutionary, and I salute you.

And I am right there beside you.  I too read the books.  I knew the facts – genre novels have greater visibility and more established reader forums.  Literary novels are a hard sell.  They don’t quite fit.  They are the geeky, unpopular gang in Indie Publishing World.  But we couldn’t help ourselves could we?

We sat down to write and these are the words that came to us.  We tried to bend it to the ‘market’.  Hell, we even tried making one of our characters a vampire shapeshifter in Chapter Two, only to abandon them into a magical realism interlude in the inner epilogue at the start of the Verse part of the novel.  We really wanted to make our novels fit the mould.  But we couldn’t.

Good luck to us literary fiction writers.  We should just go gung-ho and give it our best shots.  What was the saying ” Aim for the stars and you may not reach them, but you will fly higher than if you had never aimed at all.”

So let’s take the leap.  Let’s throw ourselves into the abyss.  And let’s support each other while we do it.  Together.

Have you written a literary novel?  Are you thinking of self-publishing?  Tell us about your novel in the comments below.  Here is your chance.

 

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5 Top Podcasts For Indie Publishers

mbIf you are wanting to find out about the latest new in indie publishing as well as hearing from those who have trodden the path before you, there is no better way to stay up to date than tuning into some podcasts.

I will be honest with you there are a lot of indie publishing podcasts out there.  Indie publishers are, by their nature a very entrepreneurial bunch and the chance of running amock with a mic and a great idea is hard to resist.

I have listened to many and the list below are the ones that I consistently come back to.  Mainly for their enthusiasm but also for the quality of the information and the interviews themselves.

The Creative Penn

cpp podcast

http://www.thecreativepenn.com/podcasts

Joanna Penn is a non-fiction writer who has now very successfully entered into the Thriller Genre and is going great guns.  There is nothing but lovely things to say about Joanna.  She is onto it big time, works her backside off, and is unerringly generous in her sharing.  I love the diversity of her choice of guests and the fact that Joanna is plucky and perky but with a lovely insightful way of interviewing.  These are a pleasure to listen to.  Thanks Joanna.

Simon Whistler – Rocking Self Publishing

rsp podcast

http://rockingselfpublishing.com/

Simon’s shows are awesome and genuine.  He is a real pro at delivery and his interviews are always a fun and informal journey with a diverse range of guests. I find this show to be one that I can listen to without feeling intimidated and there are some genuine takeaways without unneccessary self-promotion.  I think his show notes are also really thorough and definitely worth checking out.

The Self Publishing Roundtable

spr podcast

http://selfpublishingroundtable.com/

This show is part of the tornado that is Truant and Platt, though this is down to their rather taciturn third partner – Dave.  Again a good show with lots of great info and useful takeaways.  Very much part of the indie publishing company.

The Self Publishing Podcast

spc podcast

https://selfpublishingpodcast.com/

If Hugh Howie is the Dashing Duke of Indie Publishingville, and JA Konrath the Baron of Selfpubland, then Seam Platt and Johnny Truant are the loud and cavalier Knights of the realm.  They are cross genre writers who are willing to try anything and succeed.  Their enthusaisam is contagious and no subject will escape their gaze.  These guys area  real inspiration and their book ‘Write, Publish, Repeat’ should be essentail reading for anyone playing with the idea of doing it themselves in the publishing world.

Savvy Self Publishing

ssp podcast
http://www.savvyselfpublishing.com

Lindsay Buroker is a fantasy novelist who has broken the 3k per month mark and lives a lifestyle of writing and travel.  She started her indie career in 2010 and has learned the lessons through experience.  This show, and her blog, is a really good place to be inspired by what is possible with persistence and a sprinkling of luck.

Do you have a favourite indie publishing podcast?  Add it to the comments below.

Book Marketing and the strange case of Ishiguro’s balloons

bookstore windowThere is cause for celebration at my local bookstore.  For the first time in a decade, Kazuo Ishiguro has released a new book.

From the blurb it seems to offer a mythical tale full of wonder and giants.  The cover is beautiful – a deep matt navy, rich as a midnight sky with a sacred tree winding its way from the rich soil of a perfectly fonted title.  The Buried Giant, it announces. By Kazuo Ishiguro – in gold lettering.  Gold lettering.  This is an important book, it calls to us.  It is simple but magical.  It will change you, shake the roots of your very existence.  It is a book to be talked about.

Imagine my surprise then when I entered the store and saw this:

ishiguros balloonsNot only are they balloons.  They are special Ishiguro balloons.  Regard how they match the colour of the cover.  Behold how they are emblazoned with the same minimal illustration.  Which is both marvelous and fabulous, whilst at the same time, deeply disturbing.

Is this what book marketing has come to?  Gone are the days when it was a discrete bookmark, or a tasteful postcard (though these were placed at BOTH counters!).  Now, to sell books, really good books, apparently we must also have balloons.

I am troubled by this.  Quite deeply.  Not only because I loathe balloons with all their squeaky- rubbery-tight-skinned-spitefulness, but also because I am not sure where the publishing world can go after this.

Is this what it has come to for those Luddites of the literary world – those authors who like me, want to write that most unsellable of things –  the epitome of genreless – literary fiction?  Must Indie publishers hoping to get their literary works noticed now offer such things to entice readers away from the safety of Paranormal-urban-fantasy-thrilleromance Genre Fiction?

If so, then here are my suggestions for

5 Inappropriate Marketing Ideas for Literary Fiction

1. Lollipops ; especially if you are selling something that is dangerously racy or perhaps touches on the subjects of child abuse, family trauma, or pedophilia.  Got to find a way to sweeten those topics for the punters, folks.

2. Beer Can holders:  You know those things made of strange, unnatural fabric that keep cans cold.  I thought that any novel that touched upon alcoholism – perfect.  Alternatively if your novel is set in a hot climate – this is good to go for you.

3. Big Hands:  Like they wave at games and other such sporting events.  If you got a jaunty little logo, people who buy the book could be given “a big hand” get it.  I mean it’s hilarious, right.  Challenging for page turning however.

4: Steak Knives:  I mean who doesn’t need more steak knives?  These babies have been the solid stuff of marketing strategies for years.  Why, I ask you, has it taken publishing so long to catch up?  So, ‘buy this novel and get a free set of steak knives’.  It’s just got a ring to it….

5: Sun Visors:  I am sure that most literary fiction readers are possibly low in their quota of free sun visors.  I might be wrong, but what better than the new Amis novel having a Go Amis Go baseball cap, or  The Liz Gilbert Visor.  It makes sense.  Literary Fiction readers don’t go out in the sun very often after all.  We need to protect our paper-like pale complexions.  Plus, how jaunty would that be?

I mean these are just some initial suggestions that I am throwing out there.  I am sure you have some of your own, so be a sport and pop them in the comments.  If we get enough of them we can bundle them up into an eBook called “Crazy Marketing Ideas for Indie Authors ”  or , if we want to go a little Seth Godin/ Malcolm Gladwell, my title vote goes with “Ishiguro’s Balloons”, just for its outstanding SEO potential alone.

Oh, and word count for the day? 

Another 3000.  Thanks for asking.

See you tomorrow, now back to your writing, You!  Yes – You!!!

Dear Abandoned Author Platform….

starting out

Dear Abandoned Author Platform,

I know that you might be surprised to be hearing from me after so long.  I imagine it took a while to get over the rude way that I just walked away.  I made you so many promises and for a while we were getting on really well, weren’t we?  And then… I walked away from you.

And you hadn’t really done anything wrong.  I see that now.  It wasn’t you.  It was me.  I just felt as if it was going nowhere and that it was all going to be too much like hard work.

I am a bit lazy you see.  I want things easy.  I want to be able to lock myself away and for somebody else to make all the effort.  I was hoping that you would go out and do that work for me.  I was wrong.  I see that now.  I see that you did nothing but offer me potential.  You willingly let me do whatever I liked and was happy to tell everyone with a sense of pride what I was up to.  You were such a supportive little thing.

I overlooked you – not because of anything that you did.  I overlooked you and I abandoned you because things didn’t go quite to plan I’m afraid.  All those big dreams that I had for us….  I am sorry to say that I hit the first bump in the road and I bottled it.  I was such a dreamer – a bit naive I suppose – I thought it was all going to be so great.  I was wrong.

But lately, you have been on my mind a bit.  I was wondering how you were doing, how you were coping without me.  And I thought that maybe it was time that we got to know each other again.

I am a bit older now.  I hesitate to say, a bit wiser.  I can see now that I was expecting too much from this relationship.  I am ready to put in the time now.  I want to give it another go.  What do you say?  Do you think we could pick up where we left off, or would you like to set out some ground rules?  I will understand if you want a bit more commitment.  I can do that now.  Life has been tough over the last couple of years.  I have learnt so much and I think that makes me better able to do this thing now.  I kind of feel ready for it, if you know what I mean.

Look I completely understand if you want to send me packing.  I kind of think I would in your position.  But I do promise you this – I value you more now than I did before.  I can see how great you are and I want to get to know you on your terms.  I figure that this is my chance to make amends and restore a bit of karma.  I have some lovely ideas for things we could do together.

And I am here.  I am willing to do the work this time.  I know it won’t be easy but I want to make this work.

Say you will give me another chance….

Yours, hopefully, and with love,

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PS.  How about I  pop back in a few days for your answer? I thought that we could make it a kind of regular thing this time.  I have so much I want to discuss with you.  See you soon??? Please….

The book trailer is unveiled….

Here is the book trailer that I cobbled together using Movie Maker.  I have watched it too many times to be objective but I do like it.

What do you think? Would love to have some feedback…

Making a book trailer with free resources

To be honest when you are self publishing any book, your budget is going to be at best limited.  I would hazard a guess that your budget may be less than limited.  My own personal budget is just ever so slightly above well… zero really.  And lots of things seem to cost some money.  Making an ebook cover using an online creator was about 5 bux and then there is your time and possibly an editor, a proofer…. oh sometimes it doesn’t make any sense at all, does it!

Still one way in which you can have some fun and not spend a penny is on your book trailer.  I made my trailer this week for zero budget.  And yet it has about 80 images on it plus some footage including timelapse loveliness! So how can you make a book trailer without hiring a professsional?

Two main options really:  you can powerpoint it or you can go Moviemaker (not sure about the Mac equivalent on this but if you are a mac user then you will know, right!).  I decided to go with Movie Maker.  Not sure why really – I think I just like the fact that it is designed to be seen as one clip without pauses, there are plenty of flashy little effects and it feels quite an intuitive user interface for me.  Still whatever floats your boat, I guess.

Then I while away many a happy hour on public domain and creative commons sites downloading footage from the 1930s and images from all over.  All for free and me likey the freebies!  I started the trawl with a google search for ‘public domain video clips’ and then went to here which led me down all sorts of rabbit holes of public domain wonderlands.  Two episodes of I Love Lucy and some Harold Lloyd later, this girls was feeling good and armed and dangerous with some lovely little black and white clips of all sorts of stuff, as well as some awesome timelapse footage.  Yay!

Next I wanted some images so I typed into google “creative commons images free”.  This brings you to lots of available images sites.  Flickr obviously although you have to be in it for the long trawl there.  There are some free images available here which is as good a place to start.  You can also search  for public domain images.

Add some music and some captions and bob’s your uncle.  Ok so mine won’t win any oscars but I tried to incorporate the key elements of an ad which are:

  • Problem
  • Outcome
  • Solution
  •  Benefits of this solution
  • Actionable step

or POSBA which is not memorable at all but does play into the always popular acronym trap.

OK so quick word – don’t be too precious about this.  People are not expecting Hollywood, or even Bollywood.  It is just a way of letting people know about the book by using Youtube rather than relying on your blog, or FB page or very loud voice and incredibly large extended family, in the build up to launch date.  Have fun with it.  Be professional in your approach but, unless you area  professional filmmaker or a very keen hobbyist, be realistic about your results.

I like mine.  I have tweaked it and tweaked it and it’s almost ready to reveal but I will keep you hanging on that one….

Duh doh darrrrr

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How to find your authentic writing voice

You’ve read it a thousand times: “write with your own authentic voice”.  According to some it is the key to engaging readers and creating books that sell.  But what exactly is “Your authentic voice”?  It’s a tricky one to pin down as a writer.  We begin to second guess every sentence, question every choice of word, analyse every exclamation mark!  The trouble is that telling yourself to write authentically can sometimes have the very real effect of creating the exact opposite.

You know the drill.  You sit down to write.  The words are flying down onto the keyboard.  You are on a roll, baby!  You have banged out two thousand words and your Writer’s high is … euphoric.  But then you read back through what you have written.  This time however you read back with your reader’s hat on, or even worse, your editing hat on…  The questions are racing through your mind.  Have I expressed that idea correctly?  Is my grammar correct?  And then, the killer question:  am I writing in my authentic voice?  Ouch.  She’s a chilly comedown, that one.

Sometimes, second guessing yourself can be a good thing.  It is important to check that your writing communicates your idea properly.  Checking spelling and grammar are what a professional writer does.  But how do you test for an authentic voice in your writing?  Tricky one this.  One thing I have noticed is that when I write as myself, from my heart and imagine myself speaking the words that I have written, then I have written authentically.  When I go into academic, dictionary gobbling, essay writing mode, my authentic voice is way off in the distance, dancing with the fairies and poking her tongue out at me!  You know when your tone is authentic because it resonates with your heart.  Reading it through, just feels right.  Sorry to be flighty and woo-woo.  Sorry to be so unscientific about the whole thing.  But authenticity is unscientific.  It comes from the heart.  It is allowing your voice to find itself through your writing.  Get out of your own way for a minute.  Stop second guessing yourself.  Write as if you were communicating with your very best friend.

my ideal reader

Another free printable to get to the heart of your reader and help you develop your authentic voice

A great way to do this is to be a little business like in your approach to your writing project.  Create an Ideal Reader Avatar.  Give them a name, a full identity – spend as much time getting to know your ideal reader as you would getting to know your main character.  Know where they hang out online, what they read, what they love, what they fear.  Drill down into their emotional truth and hold that knowledge in your heart.

When you know your reader so well, communicating them is like speaking to a friend.  You know the details that they are looking for, you read the book through their eyes, you answer the questions that they are asking for themselves.  Knowing your ideal reader and communicating with them through your writing is the key to authenticity.  It is how you write from your heart using the language and images that your reader wants to read.

I created yet another printable to help me with this (I know, I know – I am printable obsessed!) so here you go – another gift! Just clicky HERE to get the pdf.

And yes, it is unscientific.  It is esoteric.  But so is the creative act of writing.  And remember, science is just another story that we tell ourselves.  Consider my words to be just another theory of Authenticity. That’s all…

So how do you get to understand your ideal reader?  Do you have another way of finding your authentic voice?  Let’s share our ideas because, y’know, it’s nice to share!  Leave a comment – I am learning so much from you guys!

And have yourself an authentically beautiful, and productive, day.

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When the creative muse strikes…. a printable gift

Look it's a free printable.  Click the image to download your very own muse catcher.

Look it’s a free printable. Click the image to download your very own muse catcher.

Even though I am currently immersing myself in the editing process, I am finding that the Creative Muse will just not leave me alone.  Something about spending hours picking my own writing to pieces, makes her insistent.  She pokes me in the middle of the night.  She whispers in my ear when I am doing the school run.  She prods me on the shoulder when I am trying to meditate.  She’s an insistent little minx…

Sometimes it’s as if I am being reminded of why I am self publishing in the first place.  It is because I am a Creative.  I am not satisfied with getting by.  I want to flourish and mould my world actively and intentionally.  On a daily basis.  I am the queen of good ideas.  I can’t make a cake without going off into a reverie about creating a video series on the life lessons of baking.  I can’t write a paragraph on self hypnosis without thinking of a million tie-in MP3s that I could record.

So what do I do when the muse strikes?  I have learned over the years, not to ignore her. When she calls my name, I grab a journal and write it down.  There and then, wherever I am.  As I have gathered more and more ideas, I outgrew my Big Ideas book.  Sure I could have gone down the computer route but as a stationery addict, where is the fun in that?  So now, I have a Big Ideas lever arch file.

Then I took it one step further.  I became dissatisfied with scribbly notes that no longer made sense two weeks later.  I craved an order in my scribblings.  I wanted “printables”.  I googled and pinterested “Printables for Writers”.  If I was 10 years old and still at school, I would have had a ball.  If I was still teaching, my printer would have taken a hammering.  But could I find much for authors or entrepreneurs?  Not really.  The ones for writers were woefully wordy.  You know, I love language.  But I am also a sucker for pretty paper and pastel colours.  I wanted my printables to look good so that when I got out my Big Ideas folder I felt all cupcakey and feminine.

So I created my own.  My first sheet is called “Capturing the Muse”.  It’s designed to help you nab an idea when it strikes, do some exploratory drilling and record your thoughts on paper.  I suppose it’s more geared towards entrepreneurial activity but what self publisher has not thought about spin off products that you can also sell online? If you are writing a novel in which your heroine owns a cupcake store, why not use your research to create a spin off cookbook pdf?  If your book is on The Secrets to Having a Beautiful Lawn why not create a monetised blog pointing people to where they can buy the right products online?  If you are writing a book on self hypnosis, why not create an e-course to go with it???  At the moment, you may only be secretly dreaming about spin off products and film deals, dream away my friend.  But why not just capture that muse for a second, put it on paper and file it away for a rainy day?  What do you have to lose?

So here’s my little gift to you.  A free printable on Capturing The Muse.  It’s a PDF.  No need to sign up.  Just print it off and enjoy.  How’s that for generous?

You can just download it  by clicking right……… HERE

It might be, you know, kind of useful.  Perhaps…

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Why choose self publishing?

It’s a good question really?  Sure, ten years ago, I wouldn’t even have been considering self publishing my book.  I would have resigned myself to the whole rigmarole of finding an agent, who then finds a publisher, who then finds an editor etc etc.  The whole process would have taken me years of my time and a hefty amount of plucky resilience.  I would have gone to the stationery store and bought  a pretty,new file which I would entitle ‘Rejections’.  My poor little fragile ego would have taken a bashing and many times I might have given up the ghost and ‘got a proper job’ instead.

However times have changed.  The beauty of the internet is that it has opened up the door to people like myself.  Writers of niche books which do not have mass market appeal are now able to offer their thoughts to the world and anyone with a credit card and an internet connection has the chance to join the party.  At the moment, it’s like a street party and anyone is invited.  I would predict however that, just like any evolutionary cycle, it will be survival of the fittest before long.

So what makes you ‘fit’ in the self publishing world?  I would say that approaching self publishing as a business is the best way to go.  Seeing yourself as a professional who is duty bound to put quality work out into the world and package it as professionally as an established publisher would is essential to success.  Building a robust author platform is also a must.  You can’t be a reclusive Lee Harper type anymore.  No, no, no.  Now you’ve got to get out there and tweet and poke and post and link like your life depended on it.  Truth is that choosing the self publishing route as a writer doesn’t always leave you much space for writing.  And essentially, writing is what I love to do.

Sure I am enjoying learning about all this marketing stuff.  Truth be told, I am becoming a bit of a geek really.  I find myself downloading books about online marketing, building followers, creating platforms, branding, finding my authentic voice, publishing by the moon calendar… you name it, I am reading it.  I have spent whole weekends rebuilding my website, and lost what feel like months of my life trying to decipher twitter. (I still don’t know my @ from my elbow!)

There’s another reason why I have chosen self publishing and that is my location.  I live in New Zealand.  Not just in New Zealand, I live in Dunedin which is one of the southern most cities in the world.  In New Zealand, sheep outnumber people 4 to 1 and sheep don’t buy books.  Due to its isolation, books in New Zealand cost A LOT.  Your average paperback is around $25 which is double the minimum hourly wage.  In this country, unless you are an ex Rugby player or a soap opera actress or both (I am neither) the chances of even getting a foot in the door of a publisher are greatly diminished.  Even once your foot is in and you nab an elusive publishing deal, your sales figures are only likely to get into hundreds.  It’s not a great numbers game really.  Factor in the wait time between being accepted by a publisher and making it into print and suddenly you are collecting a pension before your first royalty check for $3 or thereabouts hits the doormat.  I am not a very competitive person.  I don’t fancy my odds.

So I have chosen to self publish.  It’s not the easy route.  I am developing a Jack of all Trades attitude and, I fear, mastery of none.  But you know what?  I am having a ball.  I love the idea of taking my destiny in my own hands.  I like ‘workin’ it’ like Julia Roberts in Pretty Woman and putting myself out there day after day.  It’s fun learning about SEO (WHAT?!?) and meta tags (double what?!?).

So why choose self publishing?  Because I am lucky that I can.  Because I have a product that I am proud of.  Because I want to share my message with as many readers as I can. Sure, I live in the back of beyond but I have the internet and I am darned well going to use it!

Why have you chosen the self publishing route?  Any cautionary tales for those of us just venturing out into the big bad world of self pub?  Any of you ex-Rugby-playing-soap-stars who still chose this route??  Love to hear your thoughts!  Post a comment to make me smile!

Kettle’s boiled – it’s teatime!

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Branding Your Author Platform

I know, I know – I have talked a lot about my website and branding and all that blablabla.  But yesterday I got all hot and techy on it and sat myself down to some serious website stuffage.  I glued myself to my chair, got into the Geek Zone and went for it. 9 YES NINE new pages later, I emerged, itchy eyed but feeling rather darned pleased with what I had created.

It’s not that the copy is odiously long or clever.  It’s not even the fact that I have created “Parent Pages” with “drop down menus” (oooh get me!).  What I really love about my new look site is that I have gone all out for consistent branding.  And by that I mean it’s all beautifully colour coordinated.  Yep my new look site is positively awash with gold and blue and green with some dashes of fiery orange for good measure.

And no, these colours were not randomly plucked from createyourpalette.com  (that’s a madey uppy website… or is it?).  No no, I got all intentional and, dare I say, symbolic in my choices of colours.  I went all chakra on myself.  Green to represent healing, gold to represent courage and blue to represent communication with a splash of creative orange.  Well namaste to me and all that.  Of course the blue goes with the dress I am wearing in my header photo and the other colours coordinate beautifully with the cover of my free opt in and the book that I am working on at the moment.  Result?  Consistent branding that I can use across my different author platforms. yee har…

I am not saying that you need to be coordinated.  I am not even saying that you need a ‘colour palette’ (gorgeous word – let’s say it again – palette).  However as a non recovering stationery addict and someone who has a linen cupboard with labelled shelves, I do recognise that colour coordination appeals to the OCD in me.  What I will say that is that if you want to Go Pro (and let’s face it who doesn’t?) then it’s probably a good idea to learn from the Branding Gurus who all say that consistency is important.  (I am not sure if they should really be referred to as gurus by the way – I am not sure that a real Guru writes books about Branding on his way back from the Ashram).  Here’s what else I know – creating a brand is kind of fun.

Picking colours for your website is about getting to grips with who your ideal reader is and what they would like to see.  Sure, I am a pink kind of girl with an inordinate soft spot for mint green in private but there is not even a whiff of that on the site because this is my professional site and coordination is Queen here. The tone of my book is upbeat and zesty so the colours reflect that.  And describing my site as “zesty” also gives me a great deal of pleasure.  How many times to do you really get to say “Check out my site – it’s zesty”.  Well, if you are me – all the time now! Yay!

Actionable step today.  Look at your author branding.  Is it consistent?  Is it coordinated?  Does it reflect the style of your writing?  Will it connect with your reader?  Go onto other sites and find examples of branding that you love love love.  How can you bring a slice of that onto your own site?

Tomorrow I am going to talk about how I created my header.  I promise you that it is a perfect way to lose an hour or two!

Okay off to lavish some love on my zesty website. 

Toodle-oo

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